GUESS is an American fashion brand created by brothers Georges, Armand, Paul and Maurice Marciano. The brand survived the ups and downs of the fashion world in the 1990s and has successfully reintroduced itself to the youth market in the 21st century, assisted by advertising featuring Paris Hilton. GUESS apparel is now available in three lines: GUESS (denim and casual wear), Guess by Marciano (modern ready-to-wear and accessories) and Guess Kids.
